Blanc: New stadium fundamental for Juventus project

Juventus director Jean-Claude Blanc was a guest speaker at the Federcalcio main office in Rome, where the discussion centered on ‘Stadium Management’.
The Bianconeri are in the midst of constructing their new ‘Juventus Arena’ and Blanc sees the stadium as a necessity for the current Juventus project and one which will assist the club on the pitch too: “Our new stadium will be crucial to bring additional revenues to the club. These proceeds will serve to increase the investments for the team.”
Italian teams lag behind their European counterparts in matchday revenue and the Arena will give Juve a clear advantage over their domestic rivals. With UEFA implementing ‘Financial Fair-Play’ from Season 2013/14, living within your means is essential for Club’s hoping to compete in European competitions. Blanc concluded:
“The new stadium is the start of a positive circle and it will be vital from a financial “fair-play” perspective, especially concurring to increase the competitiveness of the team.”
The new stadium will seat 41,000 spectators and be ready for the commencement of the 2011/12 season.

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